Beautiful Smile
A smile is a facial expression formed by flexing the muscles near both ends of the mouth and by flexing muscles throughout the mouth. The smile can also be found around the eyes. Among humans, it is an expression denoting pleasure, joy, happiness, or amusement, but can also be an involuntary expression of anxiety, in which case it is known as a grimace. Smiling is something that is understood by everyone despite culture, race, or religion; it is internationally known. Cross-cultural studies have shown that smiling is a means of communicating emotions throughout the world. But there are large differences between different cultures. A smile can also be spontaneous or artificial.
A smile is a universally
understood gesture that knows no limitations. It is understood in all
languages and cultures. There is no room for misunderstanding a genuine
smile, no matter what your age, race, gender, or cultural background.
Yet how often is the
smile missing from our day to day interactions, both business and
personal?
Much too often. That’s
the part that I find interesting……….. How can something so EASY to deliver, be
missing more often than not when we are interacting with the people who are
responsible for the sustainability of our business?
Customer satisfaction
dramatically increases when they receive genuine smiles. Customers often
indicate that they feel valued when they receive a smile. This is the
first step in connecting with your customers. When you feel that you are just
being processed, there is no connection, therefore any loyalty on the part of
the customer.
Have you ever been in
this situation -”Welcome to. How can I help you?” Yet, the person speaking isn't even looking at you or smiling? The words are there, yet there
clearly is no intent to back up the words with sincere appreciation for your
business.
The most important, yet
basic, customer service skill to train your staff is to SMILE at your customers.
From that point on, there are many other skills, but they are so easily taught
when the right attitude is there. The smile means the most to the
customer at the beginning of each and every interaction. The customer
loyalty, retention, and profits all fall in line with the rest of the
interaction once the tone is set and continued with the genuine smile.

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